Yusra Badr, currently an Editor and Copywriter at Global Advertising Agency JWT, is an Egyptian writer who started her professional career while she was still undergoing her university studies in the late 1990s. She began in hotels and hospitality, and then moved on to commercial real estate brokerage before pursuing her true passion for writing in 2006. Since then, she has been a dedicated writer, copywriter, editor and translator.

Her outlook on life and, as she calls them, her "amateur philosophies," have enabled her to write in several magazines over the years, where many of her articles were and still are printed and published regularly. For years, she wrote a monthly column in the Egyptian magazine What Women Want under the name "Contemplating in Cairo".

She recently published her book, It’s All In My Head, and writes a monthly column in What Women Want Magazine. Badr publishes her poetry, opinion pieces and creative writing regularly on her blog, which can be found at http://www.budzaya.com