Mark Linder is the Director of Sector Reputation at Bell Pottinger Sans Frontières. He has previously worked for WPP as a Global Client Leader, leading cross-company teams that focussed on key clients. He is a Board Member of N2-Helsinki, a strategy and social marketing firm. Previously, he was the first Chief Marketing Officer for KPMG. Linder has directly developed international branding strategies and implementation for AT&T, Ford Motor Company, BP, Nokia, Vodafone, Andersen, KPMG, Ernst &Young, and McKinsey & Company.